| |
| Key
objectives you might wish to consider aiming for: |
| |
- To
attract new general members.
- To
draw in 'activists', those members who actually jump in
and help out.
- To
involve a wider section of the community, hard to reach
audiences such as the BME community etc.
- Attract
local sponsorship.
- Inform
other local sectors of your aims, objectives and successes
(e.g. Local Authority, Police, Health Authority etc).
- Gain
media attention.
- Promote
your successes to your membership.
- gather
wider community support.
- To
attract funders.
|
| |
Each
of these potential 'audiences' for your promotional campaign
is slightly different, and you may now wish to consider what
you might be trying to tell them and for what purpose? For
example will a potential funder expect information to be presented
to them in the same format and language as your membership
might or want? After all your members may well be perfectly
happy to get a brief newsletter update around what is going
on, but if you sent the same newsletter to a potential funder
would they have enough prior understanding to what you group
is about to understand the information being presented to
them? |
| |
At
the most basic level when sending out information you are
going to have to decide: |
| |
- Are
you offering to give something to the audience (i.e. a service)
or:
-
Do you want the audience to give something to you (i.e.
funding, a volunteers time etc)?
-
Maybe you are offering /wanting both.
|
| |
It
is important to decide, therefore what the information you
are going to put across is designed to achieve. Remember as
well that the way you use your language is also very important.
It would probably be great to write a newsletter to your members
in a 'chatty' conversational style but sent to a potential
funder such a writing style might appear to them that you
are not serious about your aims or in how you are running
the group. Take care, pitching your writing style at your
audience is a knack you learn over time. Try assessing the
style this guide is presented in. Do you find it welcoming
and open or too informal? Don't drive yourself crazy over
this though, remember that old maxim 'you can't please all
of the people all of the time' applies just as well here to
the rest of life! |
