| |
| Selling
what you have to offer |
| |
It
may be that you simply want to tell the local community about
what your group is offering to do for them. This might include: |
| |
- Carrying
out a specific task or project.
-
Offering support or advice.
- Providing
training.
- Developing
consultancy work.
- Etc.
|
| |
This
list is only a guide and is far from exhaustive, after all
who better than yourselves know what you are about?! |
| |
Consider
then, do you want to send out general information about all
things you may be providing or focus on specific area of your
work or on a new project. If this is the case, do consider
adding a very small section at the end to encourage people
to come forward and find out what else you have to offer! |
|
|
| What
do you want from the audience you are sending out information
too? |
| |
Again,
you could be looking for a wide range of things some of which
might include: |
| |
-
Money!
Through funding (or local donations?)
-
Sponsorship,
you might be looking for local businesses to donate equipment
or services to you.
-
Volunteer's
time, a very valuable commodity!
-
Expertise
(e.g. someone with legal or technical expertise to act
as an 'expert friend' to your group providing free advice/support
to the group).
|
| |
Having
identified more than one potential audience for your campaign
you might now begin considering how you might need to tailor
the information you send out slightly differently in order
to get what you want. |
| |
As
an exercise let us consider how you might attract one of the
above groups to your cause and what you might need to be telling
them to draw them in. |
| |
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