Toolkit for developing a promotional strategy - page 4
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Community Development Toolkit

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Developing a Promotional Strategy for your
Community Group

 
 
Attracting volunteers
 
The first question we need to ask is how we are going to promote to this audience? We could consider door knocking but in this instance we will decide to out a promotional leaflet through people's doors to try and attract people to join us.
 
Because we are trying to make our group appear welcoming and friendly we will present the leaflet in a fairly 'chatty' style, telling them a bit of background about who we are and what we do, along with where we are based.
 
The next thing we might wish to do is tell them what we are offering to them and what they will get out of being an active member of the group. Such advantages might include:-
 
  • Training
  • Skills development
  • Invitations to conferences and seminars
  • Confidence building
  • Individual mentoring from an established group member
  • Gain experience employers will respect and acknowledge
 
Finally you will want to emphasis what you are looking for from them! This might be:-
 
  • Time
  • Enthusiasm
  • Maybe some background knowledge or experience (if the work you undertake is very specialised)
 
Of all these the most important will probably be enthusiasm and you might want to stress that aspect of what you are looking for from people. It is also wise to stress that new volunteers will be supported by more experienced members, this should help gain the confidence of your audience.
 
Remember, each audience is slightly different. Try and think of things from the perspective of that audience. What would information would you be looking for if you were one of them.
 
 
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