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Specialist
knowledge that might be needed to deliver a promotional strategy |
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Today,
they key element to organising a local promotional strategy
is identifying one or two groups members with a degree of
I.T. literacy and who have access to I.T. equipment, In an
ideal situation you might identify one or several volunteers
willing and able to help who have relevant skills in:- |
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It
might be as well to knowledge right from the start it is unlikely
you will find all these skills wrapped up in individual. After
all, organisations offering a salaried position might well
be pushed to come up someone with all those skills! |
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In
that case you might look to sharing out the work. For example
an experienced member might write up the poster, newsletter
or whatever and then another member with word processing skills
might produce a leaflet, newsletter or poster from the information
and away you go! Having the other skills will enhance how
professional the end result might become, your basic requirements
to get started are really just those two key skills. |
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Also
remember you might be able to identify members who would say
they do not have the necessary expertise but might have related
skills that are transferable, with a little support and encouragement! |
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| Writing
up and presenting the information |
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The
key elements to a good piece of writing are simple:- |
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Use
plain English.
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Keep
it jargon free (or if you have to use it try and explain
it a little if necessary).
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Short
sentences by and large work better than long elaborate
ones (the spell check on the word processor will often
help out with this one!).
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Remember
to target language and your writing style to the audience
you are aiming at.
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