Toolkit for developing a promotional strategy - Contents Page
SANDWELL COMMUNITY INFORMATION &
PARTICIPATION SERVICE
Community Development Toolkit
Developing a Promotional Strategy for your
Community Group
Contents
1.
Introduction
2.
What you might get out of a Promotional Strategy
3.
Potential key objectives
4.
Selling what you have to offer
5.
Identifying what you want from your audience
6.
Attracting volunteers
7.
Promoting your successes
8.
What skills you might need to identify
9.
Presenting information
10.
The Media
11.
Promotional methods you might consider
12.
Developing a group website
13.
Conclusion
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